A bold new rebrand
Over the last few months, we’ve been hard at work creating a whole new look, feel and brand positioning. One that puts our people, our way of working and our expertise front and centre.
In a world where what you think you’re buying isn’t always what you get, we use our experience, know-how and integrity to achieve the very best possible outcome – every time. We pride ourselves on giving our clients the peace of mind and kudos of a job done exceptionally well. But our old brand didn’t match our reputation.
The experience of experience. We needed a new brand positioning that stood for something. A statement that communicates the benefit of working with more than just a safe pair of hands, but the best in the business. The experience of experience does just that. It aligns everyone who works at Banyards behind one idea and builds on our legacy and reputation for excellence.
To make sure we stood out in the market too, we set out to simplify our brand identity. Surrounded by organisations that look and sound the same, we needed an ownable narrative. So we started with our people. They’re the ones whose can-do attitude and industry-leading accreditation make us an organisation our clients actually want to partner with. A partner they can rely on to get the job done. And get it done well.
That’s why our new brand sounds like we do. We’re not afraid to ask the questions that should have been asked. And we sound like real people, not some faceless organisation. Our new identity is impossible to ignore. No more dull blues and corporate greys. We needed an aesthetic that was as bright and vibrant as our people. Positive, powerful and bursting with energy, our new identity communicates our clear and confident approach to every project.
Nick Till commented:
“The focus for our strategic positioning gives us a clear point of difference in the sector. It brings our dedication and experience to the fore and sets our offer apart.”
Our new brand is a true reflection of what we stand for, where we are today and where we plan to be tomorrow.
Dave Cocksedge said:
“Our new brand puts our people at the heart of our business. Our expertise, positivity and can-do attitude are what gives Banyards the edge.”
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Effective Date
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